Why Different

Why Different
best-of-the-best-quality

No.1 Korean Premium Chicken!
Together with a team of business development professionals, food scientists, real estate developers, creative designers, and more, the founder and the Genesis team have committed themselves to an overarching philosophy: that business should be about providing tasty & healthy food and services that not only the best quality and truly convenient, but that actually help make people happy, as well! Training Institution and R&D System
We consider that franchise business is an education business. Thus, we put education and training as our top priorities. Chicken University was established in South Korea in 1999 as a dedicated facility for R&D and franchisee education. The most important success factor in F&B business and franchise business is to develop delicious and healthy food. In order to actualize to create various and unique menu, over 40 researchers are studying days and nights with their whole effort. On top of, we also provide franchise education and training to our franchisees, employees, and MF partners. Our franchisees have delivered outstanding quality of food to our customers as it has developed from our R&D center. Therefore, based on our Chicken University’s capability, we maintain our brand identity and quality for all franchise stores.

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Research & Development

World’s first Chicken University with over 30 researchers with PH. D & Master degree

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Training Center

The world’s one and only professional educational institution of F&B business

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Education Training

Comprehensive training and assistance, both before you open and once your restaurant is operational

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Operations & Supply Chain

HQ’s operation team and R&D team will take a long-term business trip to support successful start…

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Site Development

Our outstanding site selection team will help you and your real estate partner to choose the store site based

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Design & Construction

Provide design information and guidance that best fits the location and business model